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Most of you already know that the market was down today. I do find that as a copywriter some of my favorite articles to read, emulate, and put into my swipe files come on these days.

Now financial articles aren’t always well-written and full of action, but wait until the market’s precipitous drop, and then you’ll find a plethora of articles written in a manner that pulls the reader by the nose from sentence to sentence…never letting go until the final period, question mark, or exclamation point.

To give you an example, I just want to list the action verbs and vivid adjectives and adverbs that I found in this article today:

“Plunge, hurtling, stumbling, overinflated, steepness, shaken, volatile, falling sharply, decline accelerated, huge plunge, plunge, precipitous, terror attacks, pummeled, huge rally, dwindling confidence, decelerating, exacerbated jitters, recession, increasingly nervous, decline accelerated, massive plunge, plummeted, ballooning, ripples, knee-jerk, poured, volatile, shot higher, dashed, dampened, slipped, fell, boost, reinvigorate, struggling.”

Words like these enrapture the reader and create a hypnotic experience that leads them from the beginning to the end.

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