Comments on: Where’s the Marketing Meat in your reasons to Tweet? by Jerry Hart http://jerryhart.com/wheres-the-marketing-meat-in-your-reasons-to-tweet-by-jerry-hart/ Jerry Hart Social Media Strategies, Stories, and Simple Tips Thu, 09 Sep 2010 00:02:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Twitter is headed in thewrong direction by Jerry Hart | Social Media Strategies, Stories, and Simple Online Marketing Tips with Jerry Hart http://jerryhart.com/wheres-the-marketing-meat-in-your-reasons-to-tweet-by-jerry-hart/comment-page-1/#comment-51190 Twitter is headed in thewrong direction by Jerry Hart | Social Media Strategies, Stories, and Simple Online Marketing Tips with Jerry Hart Tue, 28 Apr 2009 01:20:04 +0000 http://www.jerryhart.com/?p=2019#comment-51190 [...] observers say Twitter — a micro-blogging site where users post 140-character messages — has become a hotbed of unnecessary hype and [...] [...] observers say Twitter — a micro-blogging site where users post 140-character messages — has become a hotbed of unnecessary hype and [...]

]]> By: Bill French http://jerryhart.com/wheres-the-marketing-meat-in-your-reasons-to-tweet-by-jerry-hart/comment-page-1/#comment-50214 Bill French Fri, 10 Apr 2009 00:28:33 +0000 http://www.jerryhart.com/?p=2019#comment-50214 Jerry: While 2% of companies surveyed indicated they use Twitter for marketing purposes, what percentage indicated they use it for other purposes? And more important, what percentage understood the question they were answering? ;-) Broad strokes surveys like this are typically misleading. My hunch is that a far greater percentage of businesses benefit (at a marketing and sales level) from their employees using Twitter. It's reasonable to believe that businesses with have sanctioned marketing programs that employ Twitter would be fairly small. I would like to know -- "What percentage of the 98% that don't use Twitter have employees tweeting about their employer's brands and products?". Ironically, it shouldn't be difficult to measure this type of influence. Cheers! --bf Jerry:

While 2% of companies surveyed indicated they use Twitter for marketing purposes, what percentage indicated they use it for other purposes? And more important, what percentage understood the question they were answering? ;-)

Broad strokes surveys like this are typically misleading. My hunch is that a far greater percentage of businesses benefit (at a marketing and sales level) from their employees using Twitter. It’s reasonable to believe that businesses with have sanctioned marketing programs that employ Twitter would be fairly small.

I would like to know — “What percentage of the 98% that don’t use Twitter have employees tweeting about their employer’s brands and products?”. Ironically, it shouldn’t be difficult to measure this type of influence.

Cheers! –bf

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