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What is RSS?

« Your Content’s Personality Could Double or Even Triple your Reader’s Reponse Rates, Part 2 of 2

Add RSS to Your Marketing Mix »

Nov
22nd

By Jerry Hart

RSS (Really Simple Syndication) pulls fresh content automatically from your favorite websites. It allows you to receive on your desktop an advisory with the date, a headline, a summary and a link for each new item. If you want to read the full text, just click on the link.

More and more people will become more attached to RSS feeds where anyone who wants content from you can get it. You have probably noticed RSS invitations on websites. Those companies that do not provide a high volume of updated content do not have substantial incentives to participate in RSS feeds. A newspaper online is a great example of a website that would thrive with an RSS feed. Here is a sample of what you may decide to post on your website to give RSS availability to your website visitor.

Get Started

Download and install an RSS reader on your computer. Dozens of newsreaders are available on the web, and most are free. Some of the more popular readers can be found by visiting the download.com site. Choose a reader that works best for your computer. We also recommend Pluck for your RSS reader.

An alternative to downloading a dedicated newsreader is to use a web-based newsreader. For example, My Yahoo! users can now add RSS feeds directly to their personal page.

Popularity: 37% [?]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.