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1) “Oh, Social Media isn’t the blue pill that will cure all my marketing problems?”

Sometimes a social media campaign can produce substantial and measurable results quickly.

Social media is great if you’re already a star, but that doesn’t happen overnight. Amid the recent launch of one of my colleagues T-shirt design business, Pawfun.com, he relied heavily on his 4,000-plus Twitter followers and 120,000 readers of his What’s Next Blog, which he updates as often as five times a day since 2003. Because that network already exists, with not one dollar spent on advertising, he was able to generate more traffic in his first three days than some major companies get after years online.

Tweets can be used to drive traffic to articles, Web sites, contests, videos, and so on—if people already care about your brand, or if you have a truly original idea that people will want to share with their followers.

One recent example of a Twitter-generated success is Savvy Auntie, a community for aunts, godmothers, and “other women who love kids” that was launched six months ago by Melanie Notkin. She has counted on Twitter to drive traffic, help her find suppliers, products, and even investors. She developed a Twitter following before launching her business, then tapped into it for help when she launched.

2) “Can’t I  do it all in-house?.” Think again! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who may reinvent the wheel or use the wrong tools.

It is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.

3) You can’t measure social media marketing results. Before social media we normally measured our marketing efforts in 13-week increments. Time to ditch the 13-week plan as it does not work well in Social Media as there is so much driven by viral and search engine awareness.

The 52-week campaign plan can achieve enormous rewards, as your property gets embedded into the search engines. Soon enough, search and link traffic hits a tipping point and by the second year you show up in the mainstream.

Jerry’s LIVE on Brightalk.com!

Master social-media-driven marketing

• Add online B2C tactics to your B2B initiatives—and boosting response in a whole new, Web 2.0-driven way.
• Make blogs, chats, and online buzz work for you—by including you as an authentic participant in online communities.

Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, cost-effectiveness, and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it’s impossible to keep track of all the options. The good news is that you don’t have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools, and building customer affinity. Stay focused and you’ll be fine. Best practices are already emerging. No cost to you, register NOW!

Follow your Hart

About Jerry
* Founder of Jerry Hart.com, Your Social Media Explosion.com and Hart Creative Marketing.com
* Author of Blueprint to eMarketing, (Blueprint Press, Sept. 2006) Printed in 7 languages
* Morning Show Radio Personality in major markets, including The Planet in Houston and my last stop, KISS FM in San Francisco.
*Brother is the drummer of the “Grateful Dead”, Mickey Hart. Father was the manager.

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