Thanks for this item. Tell me -

1 - Who are the likely users of such a FireFox extension? I’d like to better understand the demographic of people that are attempting to create and manmage popularity for content?

2 - Whoever this demographic is, are they using this tool to increase the visibility of their own content, or just any content; thus increasing their personal “newsmastering” value as a participant in the social conversations?

3 - How would you describe or categorize this demographic of users? Are they “newsmasters”? Are they reporters? Bloggers?

4 - Lastly, getting to the top of a social content heap is great, but what is your sense of the real and measurable impact on business and on traditional search visibility?

Thanks –bf