• Print
• Comment Feed
• Stumble it
• Digg it
• del.icio.us
• Facebook

No matter who I’m speaking with about marketing, the root of the conversation always circles back to breaking knowledge into breadcrumbs. Oh but wait for it!!! The breadcrumbs are the messages that are read, heard, viewed by your visitors that get touched by your company.

When I say touched, I mean a message on the blog, site, email, or even a pay-per-click ad that pushes a user to a landing page where they either become empowered or repelled.

If you’re not authentic and really DON’T care about what you say to your audience no matter what the message, THEN STOP! Be passionate about what you’re writing or simply stop and save your brand the damage that ensues when you show up playing small or even worse boring.

At the risk of sounding a bit esoteric, think of social media or every message you post on your site, emails, blogs as enabling those breadcrumbs to be organized in a way (via user-generated folksonomies or company defined taxonomies) that facilitates corporate memory archiving and enhances e-learning initiatives. Read that again if it didn’t stick with you.

Look up those terms if you don’t understand them. This is where the “rubber meets the road” when you overlay rich profiles on top of such a model where these breadcrumbs become like synapses that fire across a dynamically generated neural org chart that autonomously connects people, conversations, and content around actionable tables.

If that made your forehead cave in, put it this way, breadcrumbs and conversations are a model whereby tiny bits of content can be configured to “call home” by taking the consumer of the information to a specific web site or specific content, where there is a lot to talk about and the conversation never ends.

Best of all, wherever this piece of content is deposited, not only does it act like a trail of breadcrumbs, but it also acts like a dandelion spreading far and wide whenever the wind of social engagement kicks up.

That’s the essence of viral marketing, a message with a payload and a path.

Popularity: 58% [?]

Comments

Trackbacks

• Tramadol soma zoloft prozac onlineprescription.md.
• Paxil.
• Prescription free amoxicillin.
• Lorazepam.
• Tramadol.
• Valium inj.
• Valium cash on delivery.
• Where to order vicodin with no prescription.
• Hydrocodone no prescription.
• Hydrocodone 1923.
• Bi polar and paxil.
• Tramadol fda.

Leave a Comment

Name

Email (will not be published)

Website

Notify me of followup comments via e-mail