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You Had Me at 2.0
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DISCOVER
THE MANY "ATTRACTION" SECRETS of the Marketing Elite that
generate flash floods of traffic to your web site,
explode your sales of products and services - and
elevate YOU to "Rock Star" status as The Authority
in your industry! 
Speling Mistakes Will Kill Your Business’s Momentum
7th
The mistakes that hit me between the eyes every single time are basic grammatical and spelling mistakes. You never know when a simple mistake can mean the difference between getting a huge account that will double your revenues or lose a prospect forever.
I scan, re-scan, and re-re-scan every single piece of collateral that I send out to make sure I’m not making any really blatant errors, but sometimes I just don’t have enough time to do as good a job as I would want.
I recently had two speaking engagements which I advertised using a flyer that was a landing page and PDF document.
Little did I know that the main flyer we were using had two huge typos. Do you know that my insides crawl in embarrassment and anger?
It makes me feel slightly better that people I admire still have the same issues I do, but it also drills into me the importance of double and triple-checking all collateral that leaves your business.
20 years ago Seth Godin wrote about Business Rules of Thumb and he requested Andrew Tobias write the foreword for the book.
Andrew politely declined because Seth misspelled “foreword.” He spelled it “forward.” Classic.
Just remember that everything that you send out is a direct reflection and physical manifestation of you.
In the same way that you don’t leave to attend a meeting without first checking that your hair is gelled perfectly, your tie is straight, and that your lunch didn’t end up on your white shirt, so you must make sure that all collateral that walks out your door, leaves with the same maniacal attention you pay to your appearance every single day.
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Comments
It would appear that this is really the case. It is a strange feeling when a sentence is grammatical incorrect. Even if you like the person it is the first step to suspicion.
Hello Jerry,
Speaking of spelling (Hopefully I fixed my typos!)
Man, I know what you are saying about spelling issues. I still have a hard time getting it right. You sometimes can look at a article inside and out, and still not see the simple errors.
Sometimes when we write we tend to spit out our thoughts quickly and the simple mistakes come out like “then” when you meant to rather say “than.”
Many times, some writers struggle with a form a dyslexia, involved in spelling. There are still words that I can not commit to memory that I always have to go back to an online dictionary to verify.
Spell checkers are not always infallible, though they are getting much better. I like using the Firefox browser with the Google Toolbar. It has an automatic built in spell checker that displays an underline when typing into forms such as this comment form area. This helps, but some words that typically are joined together like Toolbar instead of “tool bar,” the spell checker shows an underline.
Then there are words like “Online” vs “On Line.” The Online world has moved toward the joining of these words as one.
How about capitalization? Words like Internet or Web vary from person to person. When dealing with a website, some write Web site, website, or web sites.
Email is another one of those funny online words. Is it Email, email, E-mail, or e-mail?
I think what has happened is, the Internet has made it both easier and more difficult to write. Easier in the sense that anyone can write a blog posting or post a comment. But, at the same time there are so many variations of words today that it can be difficult to figure out the proper way of spelling some words. Not to mention, that some of the online form entry modes for writing are not exactly an ideal writing pallet.
Any case, happy spellings.
Jim
PS I wish Wordpress had a preview mode for the comments area. You may remove my first double posting of this if you please. Thanks for letting me do it again.
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