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The beauty of the 140-character limit: Make sure you’re being followed by reporters who cover your industry and market and “tweet” them with breaking news or upcoming events. Chances are that journalist gives more attention to an “instant” message than another two page press release via email. Additionally, it allows journalists to engage in your news on their own time — not a hurried phone call while they are on deadline. Make your message succint and informative and use this vehicle sparingly. Saturation of this type of media is bound to come soon enough. Take advantage of this now!

Keep in touch with employees: Small companies can update each other on leaves of absence, remind each other of proposal due dates, know if you’re running late to a meeting, etc. Make sure this is a separate Twitter account that is only available to employees.

Make yourself an industry expert: Don’t just promote your company, but become a source for consumers and reporters looking for information. Make sure to include helpful links relevant to your industry on your feed.

 Social Media Microcast (2) by Jerry Hart - Twitter Means Business [3:21m]: Play Now | Play in Popup | Download

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