Ikea seeks an answer to the question, “If it’s better for the environment, will people pay a premium for it?”
For some, the answer is yes, because we know that people are buying hybrid cars, but when this pay-for-play encroaches on other parts of your life that aren’t luxury goods, will it work?
In Ikea’s case it should work, because the plastic bags are a small part of the overall price per transaction, but where grocery stores are concerned, i don’t think this will become a prevalent practice.
Read this and email me at hart@hartcreativemarketing.com to let me know what you think about this phenomenon. Will it stay or will it go?
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