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 Quickie Video - New Traffic from Flickr using Nikon and Nokia Social Marketing Strategies: Play Now | Play in Popup | Download

Flickr has lots of camera enthusiasts and Nikon noticed this ever growing rating format and leveraged it.

Their stance was to corral anyone who was passionate about photos, images, cameras. By carefully monitoring who was leading the conversations, Nikon identified the most persuasive enthusiasts and incited them to become an evangelist for Nikon.

First, Nikon bought advertising programs to get immediate attention and eyeballs to the count of 30,000 Nikon users sharing photos on Flickr.

Nikon goes in daily to Flickr, engaging with people, literally the staff from Nikon is doing this.

These are people who have real substantial things to tell these people. Lets be clear, not so much marketing people, rather more enthusiasts, technical specialists from Nikon. Nikon went after the 1% of Flickr user base and seduced them with free goodies to get them to talk about their cameras.

Now, Nikon groups are some of the most active on that network. This is a great example of a company identifying an existing group of enthusiasts and taking advantage of that opportunity to engage with them

The cel phone company, Nokia for the last two years has been sending cel phones to passionate bloggers, absolutely free. The recipient is encouraged to write about it and of course, keep the phone. Nokia isn’t stupid. Everything the user writes about that phone or comments will be indexed from the Nokia website and in fact, they link to every blog entry about Nokia phones. By the way, there are some negative reviews up there and in case your curious, reviews run 85% positive. The campaign for Nokia has been so successful that Nokia is in their 8th iteration of it now.

Now that’s a Social Media Explosion. Building your community IN the community based on WHO YOU ARE, not just what you do.

It’s time to participate, there are no spectators anymore.

The problem you may be facing is “How do I find a network of enthusiasts that think like I do?” or, “How do I approach these networks to get my return on time and investment?”

First start with this tool, it’s FREE Board Tracker Pick specific keyword phrases and it will find all the forums on the net where that phrase is being used.  Type in your keyword and it shows you the most active forums with that word amongst 60 miillion threads in 38,000 forums…

Tap in by identifying the most interesting topics and become part of their social media explosion. Put  out what you want back with an attitude of “treat your neighbor as you want to be treated”.

Pace yourself and return to that community once a week. Make yourself known to that campfire of enthusiasts.

Here’s another great way to EXPLODE YOUR SOCIAL MEDIA? Hear from people just like you who wondered “How the heck can I make all this Social Media stuff pay off FOR ME!!!”

Are you completely overwhelmed at this point? Here’s your moment of Zen. Why should you care about blogging

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