Markets are conversations and they are talking about you whether you like it or not by Jerry Hart

Feb
16th

WE ARE LIVING IN A NEW TIME ON THIS PLANET

Markets are conversations and they are talking about you whether you like it or not. With the economic downturn, salespeople have to be smarter than ever and tap into the new world of social networks to generate interest and hopefully revenue.

facebook2If you don’t know how to network in the first place, all social media can do is give you the chance to mess up in front of a much larger group of people in a much shorter amount of time.

Most salespeople are just hitting harder and faster on the old methods of doing things. This is turning off the prospects who, now more than ever, are in the driver’s seat and not wanting to be sold to. I see it all the time, with facebookers coming at me wanting to ‘friend me’ with stuff like this:

“Hi, thanks for Friending me on Facebook, BUY MY STUFF!”

Or…

“Hey, I want to invite you to this totally useless Group or Event so I can make money off of you, after you hear all my wisdom, and you’ll then want to buy my upsell!”

Go for the relationship first, and let the sale happen when it happens.

Add Friends: One cool feature on Facebook is that you can see friends of your friends. Set aside just a few minutes to ask one of your friends for an introduction to someone who is like minded. This will help you build an extensive network in no time. The more relationships you build, the more worthwhile your marketing efforts will be. You can use Facebook’s own tools to find friends that are already on Facebook. Once you add your friends, you can search for kindred spirits. Make their acquaintance, become their friend, build a relationship.

By the way, if you would like a F.ree copy of my book “Blueprint to eMarketing”, you can grab it …just look up to the right and fill in your name and you’re good to go.

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Filed in: Guerrilla Marketing, Online Marketing, Uncategorized, blog marketing • Monday, February 16th, 2009

 

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