Linkbaiting, Know it, Leverage it.

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Oct
14th
By Jerry Hart

Thanks to Jack Humphrey of www.authoritysitecenter.com, I was turned on to this critical traffic driving information from from Rand Fishkin, CEO of SEOmoz.org
For the vast majority of web marketers, three unique elements define the goals of nearly every project—traffic, conversion and branding. When implemented properly, Linkbait is a great tactic for achieving two of these three goals (traffic and branding) directly, and the other (conversion) indirectly. In this post, I’ll outline what linkbait is, how it works and how you can implement it to benefit your business.

What is Linkbait?
In the offline world, companies often hire public relations specialists to plan a viral media campaign that will attract attention from major news outlets (radio, TV and print). The worst of these are often slammed as “PR stunts,” while the best help a company achieve positive association through a trusted media platform. In the online world, linkbait serves the same function—as a short-term, burst-like PR effort. Basically, linkbait is content on a web site that targets link-friendly audiences such as bloggers, news sites and social media aggregation portals.

Linkbait can be nearly anything from a simple photo or “Top 10″ list to an interactive web-based application, or an entirely new business. It can also combine the practices of viral marketing with current popular technology trends in order to create compelling, link-friendly content. Generally, linkbait content fits the following rules:

  • Intended to target widely-read online portals (Digg, Fark, Yahoo! Site of the Day, Boing Boing)
  • Fits criteria for being viral-worthy and link-worthy (creates a discussion, sparks controversy, provides something revolutionary or is exciting/interesting to viewers)
  • Easy to link to, email, blog about, excerpt and share
  • Timely, topical and useful

How Does Linkbait Work?

A successful linkbait operates in four basic stages:

http://ypnblog.com/blog/2007/01/18/leveraging-linkbait/

“Bring it up from your soul and get it up on the web”

Jerry Hart

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Filed in: Linkbaiting, Uncategorized • Sunday, October 14th, 2007

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