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The takeaway today is “What can you do with your marketing message so people spread it around like blowing a dandelion?”

Sure I’m going to remind you of the old work horse called “Press Releases” . In fact, the modern press release is more powerful than ever. But there are key things to understand so you don’t waste your time and money. Read How to Use the Modern Press Release, a free 21-page PDF download called The New Rules of PR by David Meerman Scott.

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Article Marketing deserves a full examination due to its ability to jump start your traffic and search engine rankings. Find out what article marketing is all about, and learn specific tips for getting the most out of your article production efforts, in this free 10-page PDF download called Traffic Building With Article Marketing.

Then there’s KODAK

Do you remember the Brady Bunch episode where Bobby breaks the flower vase on Mothers Day?
Sure, you could buy your mother a beautiful bouquet of flowers for her special holiday that falls on May 10, but why bother? You’re just going to wind up throwing an errant basketball shot and breaking her favorite vase. (And she always said, “Don’t play ball in the house.”)

Well, Florence Henderson, aka Carol Brady, aka The World’s Most Perfect Mom (TV or Not), is the star of this Kodak Mother’s Day promotion created by ad agency Ogilvy in New York. Henderson stars in this mock PSA and gives an emotional plea for a condition that afflicts moms and caregivers everywhere whose contributions go unnoticed: Lackus Appreciatus. She then directs visitors to the Kodak gallery, where 1 million free Mother’s Day cards are offered up to ungrateful Marcia Marcia Marcias, Johnny Bravos, Peter “Scoop” Bradys and whichever multiple personality Jan is trying on this week.

In addition to the viral vids and the sitelet, where visitors can use their photos to personalize a Mother’s Day card, Kodak Gallery’s Mom-a-Thon will be promoted via Facebook, Twitter and other social media.

Kodak might inspire you. Keep an eye on these companies and then personalize the strategy to fit your growth goals.

Why not inspire your Mom to learn social media?  What a great gift that would be!

When you start to Follow Your Mother on Twitter, she now gets a beautiful HTML email auto responder.  Of course, she may like it so much that she will start saying “Don’t forget to Tweet your Mother”!!!

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