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Jack in the Box blew it out of the Social Media Box by Jerry Hart

« Social Media Marketing is not just about advertising, it’s about Socializing!

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Mar
19th

By Jerry Hart

Jack in the Box vice president of marketing Terri Funk Graham said…

“For the social media portion of the campaign to be successful, we knew we needed to step aside and let consumers drive the online campaign,” Graham says. “While we monitored the postings and videos on the website, we only removed messages that were vulgar or included profanity.”

For social media to work, in my opinion, it has to be reasonably transparent and unmediated, even anarchic.

You might have had your doubts if you spent the weekend, as I did, perusing the 81,000 or so Get Well messages posted on the company’s www.hangintherejack.com website, which monitored Jack’s …read more

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