If you sell anything online or have been thinking about ecommerce for you, think of Twisted-Silver.com for a bit of inspiration. Deb Mitchell, founder of Twisted-Silver.com came to me a couple years ago to build her site and help her with Social Media Marketing. I think her head was spinning when I mentioned a blog. Two years later, her jewelry line of twisted jewelry is selling like crazy online.
Nothing happened overnight for her. It’s been follow the rules of taking a step each day to reach the next goal. Take a couple minutes and listen to her energy of gratitude for her audience and how she’s learned to not resist all the opportunity that awaits all of us online. No victims allowed. Be a victor and measure as much as you can.
Deb measured when people buy! They buy more in that one visit when she offers them 50% off. Old strategy, but who’s talking about in language that gets us inspired to try it with our model, your model.
Heck, Bed Bath and Beyond is sending me 20% jumbo size coupons twice a month. They know I spend more with their deeper discount coupons in one visit, then without. A terrific reminder to incentive your audience and give them some exciting reasons to want to jump into your website/blog and buy or participate.
RECORD BREAKING STRATEGY FOR DEB: Bottom line, she pays attention to the flow of her traffic and has now determined that she can spike her revenues by drastically offering a 50% off all items in the store, which in turn spikes the
sales per customer during that 50% off visit.
She has never seen profits and/or sales as high per customer as she does on her 50% off blowout sales. Her avid fans get TWISTED!!
For more on her shopping cart/email tool that makes her money? Automate your email marketing. It works! http://www.hartcart.com
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