Archive for Loyalty Marketing

Stop the Presses - Online News is the Future by Jerry Hart

What a week in the newspaper industry. We knew this was coming but still when the news hits, it’s jolting for anyone who remembers the time when newspapers were the source for news. Our world is changing. Newspapers all over the country are vanishing. The Rocky Mountain News in Denver is shutting down [...]

Popularity: 3% [?]

Social Media Microcast (2) by Jerry Hart - Twitter Means Business

The beauty of the 140-character limit: Make sure you’re being followed by reporters who cover your industry and market and “tweet” them with breaking news or upcoming events. Chances are that journalist gives more attention to an “instant” message than another two page press release via email. Additionally, it allows journalists to engage in your [...]

 Social Media Microcast (2) by Jerry Hart - Twitter Means Business [3:21m]: Play Now | Play in Popup | Download

Popularity: 4% [?]

Social Media Microcast (1) - Know your Top 10 Keywords and get Google LOVE

 Social Media Microcast (1) - Know your Top 10 Keywords and get Google LOVE [3:10m]: Play Now | Play in Popup | Download

Scrap meaningless terms
Focus on 8-10 keywords
Use them everywhere, but no more than five times on a page
Enlist everyone in the company to help
Measure progress by search results
Stick with it! Awareness builds over time

About Jerry
* Founder of Jerry Hart.com, Your Social Media Explosion.com and Hart Creative Marketing.com
* Author of Blueprint to eMarketing, (Blueprint Press, Sept. 2006) [...]

Popularity: 3% [?]

Who Will Be the Super Bowl’s Biggest Winners and Losers in Integrating TV Ads with Online Strategy

Who will be the Super Bowl’s biggest winners and losers in integrating TV ads with online strategy?

How many will watch? 90 million or more people will watch this year’s Super Bowl, and of those 90 million, I predict nearly 30 million - almost 30% - will go online to get more information about the ads. [...]

Popularity: 3% [?]

What is your one major intention in ‘09? by Jerry Hart

In ‘09 I resolve to:

try to figure out why I *really* need nine e-mail addresses.
ask this when someone asks me “Should I blog?”. “Are you willing and able to update a blog frequently? If not, it’s a complete waste of time”.
use my shoes for running, not throwing
do what the top CEO’s for the Fortune 500 [...]

Popularity: 6% [?]

Permission is not up to you - The roots of Social Marketing

Is this you? “If I’m not interested in what you have to say, I won’t watch it, read it, and hear it. I’m not a hostage any longer”.

eMail spammers did consumers one great service. They taught us it was OK to hit delete. The VCR taught us to fast-forward past commercials. So people do skip [...]

Popularity: 11% [?]

Acquiring new visitors is equally valuable as the activity that results in conversion

Summary: I don’t care if you’re a small business, mid size or beyond…no one is exempt from analytics

I want you to embrace tracking and analytics or you’ll be leaving big money on the table.

A Quick Glance of one customer touching your brand.. across 4 channels can be deceiving: look at your marketing in individual sessions. [...]

Popularity: 26% [?]

Southwest Airlines creates a riot of loyal fans on my plane

What an interesting day yesterday, 9.11.07, remembering what is what like broadcasting on the air in San Francisco on KISS FM. Of course, this is before I got the entrepreneur bug. Because of that day and how traumatic it was to me and how I view life, my intentions have changed.� I thank my [...]

Popularity: 34% [?]

People do business with you when they believe it’s “THEIRS”

Make your customers feel like owners. The magazine, Business 2.0, mentioned “Burning Man”, America’s biggest counterculture jamboree. The Burning Man community is an unusually smart, well-knit, and well-heeled social network. Larry Page and Sergey Brin of Google are regular attendees.
WHAT ARE THE LESSONS FROM THE COUNTERCULTURE?
My point is, MAKE YOUR CUSTOMERS FEEL LIKE OWNERS. More [...]

Popularity: 30% [?]

eMarketers - Don’t Over Promise then Under Deliver and Be Available When Your Customers Need You

Those are my hopes for the Founder of Virgin Atlantic after jet sitting, not setting. I just went to London this week where I spoke to a large crowd in the heart of the UK on internet marketing.
Luggage was lost in NY after a red eye late departure out Those are my hopes for the [...]

Popularity: 33% [?]