Archive for Corporate Blogs

High-Rise Gives High Hopes to Kids with Cancer by Jerry Hart

Can you imagine you rush to the hospital with a pain in your belly and the doctor says, “you have appendicitis”? Then, emergency surgeons open you up and find a tumor? Happened to me late last year, and as a cancer survivor my life will never be the same.

When you’re facing a couple months left of life, [...]

Popularity: 3% [?]

“I Would Never Put My Kid’s Picture on Facebook” by Jerry Hart

The hard sell, always-be-closing approach falls flat in the Web 2.0 world of relationship building. Hands down, I think if we look at the genders and social media successes, the best tend to be women. What does that tell you? Men are not intuitively relationship driven. When you meet someone online, you want to focus first [...]

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Stop the Presses - Online News is the Future by Jerry Hart

What a week in the newspaper industry. We knew this was coming but still when the news hits, it’s jolting for anyone who remembers the time when newspapers were the source for news. Our world is changing. Newspapers all over the country are vanishing. The Rocky Mountain News in Denver is shutting down [...]

Popularity: 3% [?]

The Social Media Myth Trifecta by Jerry Hart

1) “Oh, Social Media isn’t the blue pill that will cure all my marketing problems?”

Sometimes a social media campaign can produce substantial and measurable results quickly.

Social media is great if you’re already a star, but that doesn’t happen overnight. Amid the recent launch of one of my colleagues T-shirt design business, Pawfun.com, he relied heavily [...]

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Social Media once again holding corporations and government leaders accountable

Did you see the Facebook’s founder, Mark Zuckerberg of Facebook back peddle on the news this week? I was reminded of how challenging it is to find integrity from decision makers across this nation. I thought I was watching one of the tobacco industry executives convince me that a cigarette is safe.

I’m so thrilled to [...]

Popularity: 4% [?]

Social Media is like Squidward

The Two Faces of Squidward

Most everyone is familiar with that strange little aquatic fellow Spongebob on the cable TV channel Nickelodeon. In one episode, one of the characters on the show, a squid named appropriately enough Squidward, gets his face injured when SpongeBob accidentally slams the door in his face. Following surgery, Squidward’s noticeably handsome [...]

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Social Media Microcast (2) by Jerry Hart - Twitter Means Business

The beauty of the 140-character limit: Make sure you’re being followed by reporters who cover your industry and market and “tweet” them with breaking news or upcoming events. Chances are that journalist gives more attention to an “instant” message than another two page press release via email. Additionally, it allows journalists to engage in your [...]

Social Media Microcast (2) by Jerry Hart - Twitter Means Business [3:21m]: Play Now | Play in Popup | Download

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Is Your World Crazy Right Now?

Do you know how much I appreciate you inviting me into your world on Mondays and Thursdays? Is your world crazy right now with too much coming at you? To help relax the tension and balance your nerves, take my virtual hand and listen to my friend Mari Smith, a VERY SPECIAL GUEST: The Pied [...]

Popularity: 3% [?]

Quickie Video - New Traffic from Flickr using Nikon and Nokia Social Marketing Strategies

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Quickie Video - New Traffic from Flickr using Nikon and Nokia Social Marketing Strategies: Play Now | Play in Popup | Download

Flickr has lots of camera enthusiasts and Nikon noticed this ever growing rating format and leveraged it.

Their stance was to corral anyone who was passionate about photos, images, cameras. By carefully monitoring who was leading the conversations, Nikon identified the most persuasive enthusiasts and incited them to become an evangelist for Nikon.

First, Nikon bought advertising [...]

Popularity: 9% [?]

Dell CEO busted as Hewlett-Packard blows up with a Top Social Media Lesson - Quickie Video from Jerry Hart

HP vs. Dell

After meeting the CMO of [HP] Hewlett- Packard, I must share the short of it.

1) They identified top bloggers who talk about HP’s offerings.
2) HP developed relationships with those bloggers and incentivized them building loyal relationships between blogger and HP. A strategy that locks Dell out of the game of having a loyal [...]

Click Image to Watch Video with Hart: