Archive for Copywriting

Can you get the Speling right? - Blog Writing

I wrote this post many months ago. Why Share? I move too fast at times…and spelling can be an issue, and yes, I know we all have spell check.

I was looking back a couple years in my blog archives to find content for a book I’m writing. Break the cardinal rule of life that [...]

Popularity: 13% [?]

Speling Mistakes Will Kill Your Business’s Momentum

The mistakes that hit me between the eyes every single time are basic grammatical and spelling mistakes.  You never know when a simple mistake can mean the difference between getting a huge account that will double your revenues or lose a prospect forever.

I scan, re-scan, and re-re-scan every single piece of collateral that I [...]

Popularity: 45% [?]

Writing Copy that Jumps off of the Page

Most of you already know that the market was down today. I do find that as a copywriter some of my favorite articles to read, emulate, and put into my swipe files come on these days.

Now financial articles aren’t always well-written and full of action, but wait until the market’s precipitous drop, and then [...]

Popularity: 24% [?]

Optimize Everything: The Final 2%

I always remind my staff that millions are made in the final 2%. Most people aspire to and easily reach the first 98%, but the problem is that they stop there.

REAL Money is made by optimizing down to that final 2%. You can throw up a blog, and begin writing your [...]

Popularity: 23% [?]

We are All Fake: The Second Biggest Mistake in Business

I’ve decided to piggyback my previous post with another about something most entrepreneurs lose sight of during the course of running their business.

They lose their voice of authenticity.

Most business owners aren’t reinventing the wheel. They are not following “The Road Not Taken.” The road most of us travel is muddied and inundated [...]

Popularity: 30% [?]

Find Your Inner Child

Those of you who know me, know that I like to have fun, even in fairly serious situations. If (and when) I err, it’s usually in having too much fun in situations that may not warrant it.

Years ago I treated that as a character flaw and tried as hard as possible to become [...]

Popularity: 32% [?]

Death of a Salesman?

It seems as if the heavyweights are writing “Death of…” reports. Mike Filsaime wrote “The Death of the Internet Marketer”, and now Michel Fortin has written “The Death of the Sales Letter”.

Wow! What a mouth and mindful! Michel Fortin may have outdone himself. This is a guy who’s made his [...]

Popularity: 44% [?]

Your Content’s Personality Could Double or Even Triple your Reader’s Reponse Rates, Part 2 of 2

The personality of the writing itself needs to gel with the other elements of the website, particularly your image, content, audience, design, and objectives. What’s appropriate and what isn’t? Only you can answer that question. Ideally, have people write the content that fits the required personality naturally, who can write as themselves, subject to a [...]

Popularity: 12% [?]

Your Content’s Personality Could Double or Even Triple your Reader’s Reponse Rates, Part 1 of 2

People visit your website for the content. So, ideally, you’re giving them content that’s timely, relevant, and useful (and sometimes even entertaining). Deliver and present that content to readers in a professional manner and you have yourself a winning newsletter. Well, almost. Most of you have competitors. There’s no reason why they can’t publish valuable [...]

Popularity: 48% [?]