Archive for Conversion

The Social Media Myth Trifecta by Jerry Hart

1) “Oh, Social Media isn’t the blue pill that will cure all my marketing problems?”

Sometimes a social media campaign can produce substantial and measurable results quickly.

Social media is great if you’re already a star, but that doesn’t happen overnight. Amid the recent launch of one of my colleagues T-shirt design business, Pawfun.com, he relied heavily [...]

Popularity: 3% [?]

We are All Fake: The Second Biggest Mistake in Business

I’ve decided to piggyback my previous post with another about something most entrepreneurs lose sight of during the course of running their business.

They lose their voice of authenticity.

Most business owners aren’t reinventing the wheel. They are not following “The Road Not Taken.” The road most of us travel is muddied and inundated [...]

Popularity: 30% [?]

We are All Stupid: The Biggest Mistake in Business

Now that I have your attention, I’ll show you what I mean.

I find in most of the work I do that the BIGGEST mistake that companies make is their inability to simplify their offering to their customers and prospects.

So many companies aim their message to be understood by their median customer, the customer who [...]

Popularity: 22% [?]

Find Your Inner Child

Those of you who know me, know that I like to have fun, even in fairly serious situations. If (and when) I err, it’s usually in having too much fun in situations that may not warrant it.

Years ago I treated that as a character flaw and tried as hard as possible to become [...]

Popularity: 32% [?]

Website Conversion Rates, How to Increase Them, Part 1

The blog webinar we held two nights ago entitled, “The Opportunities and Perils of Business Blogging”, was a smashing (as the Brits would say) success judging by the incessant emails and phone calls I’ve received since. Our big winner of the FREE My Blog Builder Program giveaway was John Crawford of Crawford PR International.

We [...]

Popularity: 39% [?]