Jerry - two points…

“I move to fast at times…and spelling can be an issue…”

As well as grammar.

“…I just don’t have enough time to do as good a job as I would want.”

No one does – this is common, and especially for businesses that want to participate in the blogosphere, but recognize they have no time to become bloggers. Spelling is the tip of the iceberg; what about all the little technical content quality defects that we introduce into our web content? How do these oversights affect our recommendation and trust?

One might think they have little (or no) impact, but lets review some obvious places where our brand could erode.

Failing to include alt attributes in links create an (ever-so-slight) erosion of trust; not typically in the eyes of humans, but in the eyes of search engines. Improperly encoded links that work fine in web browsers may fail in search engines. Can you spot these when they occur? Probably not, because web browsers automatically repair (and mask) such broken links on the fly, whereas, search crawlers cannot. Link and image decay is an increasing but generally unseen crisis in blogs. When our online marketing presences included a few dozen pages, this wasn’t a big problem. But with thousands of posts and hundreds of RSS subscription and feeds being sustained in all sorts of social media environments, the exposure to broken links and images is significant and always growing.

All of these content “defects” (including spelling errors) tend to erode search rankings, and if you believe (as many people do) that Google is a reputation engine as much as it is a recommendation engine, there is an indirect, but measurable relationship between content quality and brand reputation.

Defending your reputation against content quality decay and errors requires a new toolset; a collection of services that are always looking at the past – all the way back to blog post #1 – and monitoring content quality as quickly as you hit the save button.