One thing I’ve found about myself is that at times I get to smart for my own good. Not that I think of myself as smart by any stretch of the imagination, but I do so much reading and research in an attempt to stay ahead of the internet marketing curve that I miss so many of the simple guerilla marketing strategies that can increase my list size, sell more products, and reinvigorate stagnant campaigns.
It’s important to create a list of guerrilla marketing rules and strategies that you continually add to and revisit regularly (once a month) to make sure that your campaigns are optimized using cheap guerrilla tactics.
If you don’t do this, 6 months or a year will pass before you walk by a book or read an article that brings these cheap, but effective tactics back to the forefront of your mind.
Why do I write this today? Because I ran across this article today. Please read it, write down a few principles that you add to and keep it in a very visible place in your office.
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